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Outcome Studio Podcast - Marketing & B2B Technology Talk

Helping traditionally-minded sales and marketing pros become relevant by demystifying trending digital approaches. Why? To build stronger customer relationships. We also help curious, non-technical people talk the talk in B2B information tech and software.

Hosted by Aaron Abodeely, a curious tech marketer and sales leader, who had a breakthrough when he learned about how tracking pixels, marketing automation, and simple video communications actually augment human interaction with potential customers and users, not detract from it.

Aug 24, 2018

Show highlights:

00:45 - Quick clip of Instagram influencer Miranda outlining advice for why 20,000 followers DOES mean sales
04:43 - How a hobby led to starting a business and helped Miranda gain expertise with Instagram
06:48 - Balancing sharing personal life with your business brand for building real relationships...


Aug 24, 2018

Show highlights:
00:30 - Artificial Intelligence beats world champion Go player, in the eyes of Henry Kissinger, article is from The Atlantic June 2018
05:00 - Advances in IT infrastructure (compute and storage) makes AI possible
10:00 - Conflating AI and Machine Learning as a common mistake
17:30 - Marketing...


Aug 24, 2018

Host Aaron interviews his inspiration, Will Boyd, about why doubling down on paid digital advertising is a smart move because of its retargeting capability.

Show highlights: 05:00 - Will's story in transitioning from Physical Therapist to a coach and digital marketer for physical therapists 11:30 - How no formal...


Aug 24, 2018

A 28-Minute Preview & Mash-Up of Guest Clips with Host Aaron Abodeely.

The clips from episodes 2, 3 and 4 illuminate how this podcast will enable traditionally-minded sales and marketing pros become relevant by demystifying trending digital approaches that build stronger customer relationships. We also help...