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Outcome Studio Podcast - Marketing & B2B Technology Talk

Helping traditionally-minded sales and marketing pros become relevant by demystifying trending digital approaches. Why? To build stronger customer relationships. We also help curious, non-technical people talk the talk in B2B information tech and software.

Hosted by Aaron Abodeely, a curious tech marketer and sales leader, who had a breakthrough when he learned about how tracking pixels, marketing automation, and simple video communications actually augment human interaction with potential customers and users, not detract from it.

Sep 26, 2018

Part 1 – About Dan Mott, Lifelong Learning and IT Channel Marketing Basics

01:15 – Dan Mott as a person; his background following influencers like Seth Godin, Gary Vaynerchuk, Tim Ferriss to fuel his addiction to lifelong learning, tacit knowledge
07:05 – Back to college, how did Dan get into marketing and...

Sep 20, 2018

Show highlights:

02:45 - Kallie's backstory with degree in marketing, consulting for small business, working at agency, and working at a global enterprise organization

07:00 - What did she learn from working at each: consultant for SMB, agency world variety, or global enterprise organization, what are the differences...

Sep 13, 2018

Lead and Sales Development (LDR, SDR, BDR, ADR, etc.) is a dedicated functional area in B2B Tech. And, the trend is that this job function is moving from sales to marketing. Our three guests today started on the Tech scene 2 years ago and have each seen promotions since. Listen to get their take on why tech is...