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Outcome Studio Podcast - Marketing & B2B Technology Talk

Helping traditionally-minded sales and marketing pros become relevant by demystifying trending digital approaches. Why? To build stronger customer relationships. We also help curious, non-technical people talk the talk in B2B information tech and software.

Hosted by Aaron Abodeely, a curious tech marketer and sales leader, who had a breakthrough when he learned about how tracking pixels, marketing automation, and simple video communications actually augment human interaction with potential customers and users, not detract from it.

007: IT Channel Marketing - How it Works, Why Solution Providers Exist, and Trends for Partner Enablement with Dan Mott

Sep 26, 2018

Part 1 – About Dan Mott, Lifelong Learning and IT Channel Marketing Basics

01:15 – Dan Mott as a person; his background following influencers like Seth Godin, Gary Vaynerchuk, Tim Ferriss to fuel his addiction to lifelong learning, tacit knowledge
07:05 – Back to college, how did Dan get into marketing and...

006: Targeting with LinkedIn Paid Ads - Deep Dive with Kallie Bonnell

Sep 20, 2018

Show highlights:

02:45 - Kallie's backstory with degree in marketing, consulting for small business, working at agency, and working at a global enterprise organization

07:00 - What did she learn from working at each: consultant for SMB, agency world variety, or global enterprise organization, what are the differences...

005: Emerging Tech Sales Pros Round Table

Sep 13, 2018

Lead and Sales Development (LDR, SDR, BDR, ADR, etc.) is a dedicated functional area in B2B Tech. And, the trend is that this job function is moving from sales to marketing. Our three guests today started on the Tech scene 2 years ago and have each seen promotions since. Listen to get their take on why tech is...