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Outcome Studio Podcast - Marketing & B2B Technology Talk

Helping traditionally-minded sales and marketing pros become relevant by demystifying trending digital approaches. Why? To build stronger customer relationships. We also help curious, non-technical people talk the talk in B2B information tech and software.

Hosted by Aaron Abodeely, a curious tech marketer and sales leader, who had a breakthrough when he learned about how tracking pixels, marketing automation, and simple video communications actually augment human interaction with potential customers and users, not detract from it.

Dec 5, 2018

Show highlights:

  • 04:30 - Intro to Tucker Hood, Account Executive at Sigstr.
  • 09:50 - Creating video for LinkedIn as a sales rep at the seat at Sigstr, both providing sales advice and sharing thoughts on personal development and leadership.
  • 12:30 - Tucker sharing his battles with alcohol on LinkedIn, being 6 months...

Nov 28, 2018

Demand thinking in user experience is beyond a function. It's emotional and social.

Show highlights:

  • 02:40 - Sundaresh shares a story about app development designed in "engineering brain" versus "user centric brain"
  • 05:30 - Joshua Mitchell talking about his background in User Experience versus just making "a prettier...

Nov 14, 2018

Show highlights:

  • 04:00 – Jake Dunlap CEO of Skaled meeting Gary Vaynerchuck and working with Vayner Media.
  • 06:30 – Background sales and cold calling in 2003, working in Sports and HR to learn cold calling. Working in Sports and sales.
  • 09:40 – Grown up sales process and machine at career builder, don’t do it...

Nov 13, 2018

Show highlights:

  • 02:45 - Intro to Syed Tasin Ahmed, how meeting Les Brown recently affected Syed's life, his outlook on helping the world by teaching code
  • 10:15 - About Bright Path Technology, and Syed's background with software development starting at the age of 14 years old after immigrating from Bangladesh. How he...

Nov 8, 2018

Show highlights:

  • 01:00 - Intro Ryan Smith, president of Leap Amp media and brand amplification agency in Indianapolis. Started in Marketing in PR in Indy Car Racing. Why working for nothing to learn your craft early is important
  • 23:00 - Pros and cons of B2B digital amplification driven by conversion, due to sales...