Jul 16, 2019
Why should IT solution providers and manufacturers invest in content specific for buyers or verticals, even if it's a core piece of content once a quarter? In the world of IT, solution providers have access to partner portals with great content.
However, when the content is blanket and generic, is the content actually valuable to the customer? Do buyers "glaze over" it? In this episode, Greg Hammer, Director of Agency Services at IMS360 walks us through why a Field Marketer or a Solution provider would want to customize content. We also discuss positioning solutions and integrations with other tech (versus selling single technologies) and how to get sales team adoption.
Show highlights: