Jun 17, 2019
Jason Lestina is a marketer turned software engineer. On episode
021 he walks us through the fundamental concepts in software
engineering that sales and marketers need to understand when
selling at a software company. We discuss Customer Success and
development, agile, product management, and what tools developers
use like GitHub and Automation. We hit on Jason's background. We
discuss how working in Retail management and computer graphics
early in his career moved him into IT Marketing, which then
spring-boarded his into doing a code academy in software
engineering. Finally, we hit on impostor syndrome for new software
developers and how to overcome that.
- 09:00 - He talks to us about how his background in Retail
management, American Sign Language, and computer graphics moved him
into IT Marketing, which then spring-boarded his into doing a code
academy in software engineering.
- 15:00 - How does a marketing background help him as a software
developer? Sales sometimes has a bad reputation among technical
people, but technical people NEED marketers and sales people to
generate awareness on the products.
- 17:30 - Many engineers get tunnel vision on the work in front
of them and not the end user experience on the back side of a
software deployment. Jason is constantly balancing the engineering
bias to be product-first, versus the business bias of being
user-first. Both are important.
- 19:00 - What is engineering day-to-day like? We hit on company
sizes, ranging from start-up, to mid-sized, to global enterprise
size as a software developer impacting software product and
soliciting feedback. We hit on basic definitions for Agile,
sprints, and how developers go about getting feedback from Customer
Success and Product Management to make changes.
- 26:00 - Defining user stories and sprints for developers to
scope and backlog work. We hit on how the juggle the work to be
done. To manage workload, developers don't time-box work in agile.
Rather, they think about it in terms of complexity. Different user
stories have different complexities so their weighted
- 30:00 - How does Product and Project Management fit in? How
many dollars will this project cost? What do we sacrifice to get
things done in different dates?
- 31:30 - What is DevOps, as well as CI/CD Continuous Integration
and Continuous Improvement? How do we manage uptime and production?
And, what sort of tools and software does development use? Jason
says, "If you can't get your code in front of customers, you can't
determine if it's solving problems, so we have to ship code faster
and iterate". YET, developers biggest fear is releasing software
that is broken or full of security vulnerabilities.
- 34:00 - Bigger companies have specific deployment methods, like
"gating" which is deploying a small test so only a few users see
it, versus the entire customer base. Developer deployment teams can
quickly turn-on and turn-off to allow for a focused test
- 36:00 - Main Tools Developers use: GitHub biggest thing in tool
kit to work on features in safe environment. TeamCity/ NightWatch
for automated testing, so the concept of QA Engineers are going
away. Software engineers are expected to be their own QA testers
with the automation software. They have tools that allows a
developer to simulate opening a browser, clicking through the app,
and running fully automated tests on code.
- 39:00 - What is a Code Bootcamp and how did it get Jason
job-ready? He says there was big financial risk in-terms of the
$15k investment for a 12-week program. Dealing with impostor
syndrome in software development. Technology industry is booming,
and trends for certain jobs showing it's growing and it's a good
time to learn.
- 46:30 - What are the 12-weeks in a code bootcamp like and what
is the output of the program (final projects, recruiting process
with a graduate's new skills)? Jason walks us through.
- 48:30 - What is the difference between front-end code and
back-end code? Back-end is data-later, like when you hit "save"
that's making a post to some database or table. Front-end retrieves
user data off the back-end.
- 51:00 - Discussing the emotional side of impostor syndrome for
new software developers. Especially in technology, once you start
learning you think you're good, but the more you advance the more
you realize how much you don't actually know. It's so vast and
- 56:00 - Being okay with failure.
- 1:00:00 - Closing remarks.