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Outcome Studio Podcast - Marketing & B2B Technology Talk

Helping traditionally-minded sales and marketing pros become relevant by demystifying trending digital approaches. Why? To build stronger customer relationships. We also help curious, non-technical people talk the talk in B2B information tech and software.

Hosted by Aaron Abodeely, a curious tech marketer and sales leader, who had a breakthrough when he learned about how tracking pixels, marketing automation, and simple video communications actually augment human interaction with potential customers and users, not detract from it.

Aug 24, 2018

Show highlights:

00:45 - Quick clip of Instagram influencer Miranda outlining advice for why 20,000 followers DOES mean sales
04:43 - How a hobby led to starting a business and helped Miranda gain expertise with Instagram
06:48 - Balancing sharing personal life with your business brand for building real relationships and trust with your community
09:35 - Instagram is working for small businesses, and why, especially for B2C (businesses selling to consumers, versus other businesses)
11:40 - Mobile-first marketing, including Instagram, leveraging direct messaging as a huge business builder IGTV (Instagram TV) versus YouTube from a product and interface standpoint
13:45 - Doing long form video and "showing behind the curtain" of your business. The trending guidance of "document versus creating" content and how a content plan helps the fear and quality of longer form video
20:20 - How Miranda built a community of 20k followers and challenged Aaron's mindset that "feel good" metrics do not necessarily lead to business outcomes
24:10 - Hashtag strategy and why it matters for organic growth, with common mistakes #hashtagcocktail
30:45 - Paid ads MUST leverage the same personalized, relationship building mindset that organic does
32:00 - Warming a targeted audience with ads spaced out, retargeted and timed along the buyer's journey
38:15 - Seth Godin's permission marketing and how the principles can be applied to digital ads, same as events/ tradeshows and email marketing
41:00 - Marketing Automation and still keeping empathy and being contextual with behavioral triggers for email sends, and email nurture philosophies
44:05 - Timing along the buyer's journey
45:50 - Stay patient, give the strategy time because it works