Aug 24, 2018
Show highlights:
00:45 - Quick clip of Instagram influencer Miranda outlining
advice for why 20,000 followers DOES mean sales
04:43 - How a hobby led to starting a business and helped Miranda
gain expertise with Instagram
06:48 - Balancing sharing personal life with your business brand
for building real relationships and trust with your community
09:35 - Instagram is working for small businesses, and why,
especially for B2C (businesses selling to consumers, versus other
businesses)
11:40 - Mobile-first marketing, including Instagram, leveraging
direct messaging as a huge business builder IGTV (Instagram TV)
versus YouTube from a product and interface standpoint
13:45 - Doing long form video and "showing behind the curtain" of
your business. The trending guidance of "document versus creating"
content and how a content plan helps the fear and quality of longer
form video
20:20 - How Miranda built a community of 20k followers and
challenged Aaron's mindset that "feel good" metrics do not
necessarily lead to business outcomes
24:10 - Hashtag strategy and why it matters for organic growth,
with common mistakes #hashtagcocktail
30:45 - Paid ads MUST leverage the same personalized, relationship
building mindset that organic does
32:00 - Warming a targeted audience with ads spaced out, retargeted
and timed along the buyer's journey
38:15 - Seth Godin's permission marketing and how the principles
can be applied to digital ads, same as events/ tradeshows and email
marketing
41:00 - Marketing Automation and still keeping empathy and being
contextual with behavioral triggers for email sends, and email
nurture philosophies
44:05 - Timing along the buyer's journey
45:50 - Stay patient, give the strategy time because it works