Nov 11, 2019
When do I use podcasting or branded events to get ROI versus make relationships? How do I use LinkedIn to distribute my media if I'm in a B2B business model? Who is best for starting a podcast? Should I be doing video, events, or podcast? What's the strategy for sourcing podcasts guests? Aaron Watson, CEO of Piper...
Oct 28, 2019
This episode highlights that being a fearless professional can be easier with a confidant or mentor.
Occasionally, we luck out and get a company that invests in our training and us as a person. We might get a perfect boss.
Other times, bosses don't help us grow. Our companies might not gel with our styles. What if our...
Jul 16, 2019
Why should IT solution providers and manufacturers invest in content specific for buyers or verticals, even if it's a core piece of content once a quarter? In the world of IT, solution providers have access to partner portals with great content.
However, when the content is blanket and generic, is the content actually...
Jul 1, 2019
There are 4 main parts to a successful outbound campaign: List Optimization, Email, Phone, and Social Media. Sure, you could argue paid media might also fall into this as a channel, but let's stick to the basics. This episode 022 with Blake Johnston, CEO at OutboundView, is less focused on messaging and more focused...
Jun 17, 2019
Jason Lestina is a marketer turned software engineer. On episode 021 he walks us through the fundamental concepts in software engineering that sales and marketers need to understand when selling at a software company. We discuss Customer Success and development, agile, product management, and what tools developers use...