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Outcome Studio Podcast - Marketing & B2B Technology Talk

Helping traditionally-minded sales and marketing pros become relevant by demystifying trending digital approaches. Why? To build stronger customer relationships. We also help curious, non-technical people talk the talk in B2B information tech and software.

Hosted by Aaron Abodeely, a curious tech marketer and sales leader, who had a breakthrough when he learned about how tracking pixels, marketing automation, and simple video communications actually augment human interaction with potential customers and users, not detract from it.

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  2. 008: Marketing IT to Government and Public Sector in the Digital Age with Lou Anne Brossman

008: Marketing IT to Government and Public Sector in the Digital Age with Lou Anne Brossman

Oct 10, 2018

New to government marketing? We talk about the specifics of government marketing, blending traditional with digital, and how to message and distribute that message to government buyers. Our guest, Lou Anne Brossman, has over 30 years of public sector government marketing leadership experience gained while working for some of the leading companies in the market (Juniper Networks, immixGroup, EMC).

She is a sought-out speaker on Government Marketing Best Practices and is well recognized for her ability to drive campaigns on relevant federal, state and local government policies and mandates.

Lou Anne started Virtual Marketing in 2008 after realizing there was a need to help companies have winning government marketing programs. She most recently launched Government Marketing University, an innovative learning platform that applies a collaborative, community-based approach toward knowledge sharing and skills development in the field of public sector marketing.